Elevating Pet Mealtime: Why Premium Pet Food is Rising in India
The Surge in Pet Ownership and Demand for Healthy Pet Food India’s pet care industry is experiencing a remarkable transformation, driven by a surge in pet ownership and a growing emphasis on healthy pet food . With the pet population reaching an estimated 38 million in 2024, particularly in urban centers like Mumbai, Delhi, and Bangalore, pet parents are increasingly treating their furry companions as family members. This cultural shift, fueled by rising disposable incomes and urbanization, has sparked a demand for premium healthy pet food that prioritizes nutrition and well-being. According to industry reports, the Indian pet food market is projected to grow from USD 551.5 million in 2023 to USD 1.76 billion by 2031, with a CAGR of 15.6%, reflecting the rising preference for healthy pet food that supports pets’ long-term health. Why Healthy Pet Food is Gaining Traction The rise of healthy pet food in India is rooted in the trend of pet humanization, where pets are viewed as i...